Strategic Analysis

The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment,

Course Access : Lifetime
Course Access : Lifetime
Instructors : 1
Languages : US / UK / Ger / Spa / Ame / Fre / Pol / Por / Ara / Rus / Chi / Jap / Ita / Eng / Hin

Description

The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management and other elements.


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